genius_10q-093011.htm

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

PART I — FINANCIAL INFORMATION	3
ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED).	3
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	15
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.	23
ITEM 4. CONTROLS AND PROCEDURES.	23
PART II – OTHER INFORMATION	24
ITEM 1. LEGAL PROCEEDINGS.	24
ITEM 1A. RISK FACTORS.	24
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.	24
ITEM 3. DEFAULTS UPON SENIOR SECURITIES.	24
ITEM 4. [REMOVED AND RESERVED].	24
ITEM 5. OTHER INFORMATION.	24
ITEM 6. EXHIBITS.	24
SIGNATURES	25

ASSETS	09/30/11			12/31/2010
Current Assets:
Cash	$	238,879		$	207,880
Accounts Receivable, net		885,068			1,077,685
Inventory		377,330			247,505
Prepaid and Other Assets		90,376			55,376
Total Current Assets		1,591,653			1,588,446

Property and Equipment, net		33,287			35,168
Capitalized Product Development in Process		289,378			128,523
Intangible Assets, net		395,449			547,611

Total Assets	$	2,309,767		$	2,299,748

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
Current Liabilities:
Accounts Payable	$	755,182		$	948,428
Accrued Expenses		325,466			221,739
Accrued Salaries and Wages		191,264			62,551
Accrued Interest - Debentures		19,049			19,049
Total Current Liabilities		1,290,961			1,251,767

Long Term Liabilities:
Notes Payable – Related Parties and Accrued Interest		2,112,759			2,339,197

Total Liabilities		3,403,720			3,590,964

Stockholders’ Equity (Deficit)
Common Stock, $0.001 par value, 250,000,000 shares authorized; 60,448,815 and 55,116,515 shares issued and outstanding, respectively		60,449			55,117
Additional Paid in Capital		6,869,548			5,421,823
Accumulated Deficit		(8,018,787	)		(6,768,156	)
Total Genius Brands International, Inc. Stockholders’ Equity (Deficit)		(1,088,790	)		(1,291,216	)
Noncontrolling Interest		(5,163	)		-
Total Equity		(1,093,953	)		(1,291,216	)

Total Liabilities & Stockholders’ Equity (Deficit)	$	2,309,767		$	2,299,748

	Three Months Ending						Nine Months Ending
	9/30/11			9/30/10			9/30/11			9/30/10
Revenues:
Product Sales	$	1,610,774		$	423,474		$	3,295,633		$	1,730,858
Licensing & Royalties		71,231			391,403			529,284			771,335
Total Revenues		1,682,005			814,877			3,824,917			2,502,193

Cost of Sales (Excluding Depreciation)		1,225,123			296,823			2,354,845			1,121,230

Gross Profit		456,882			518,054			1,470,072			1,380,963

Operating Expenses:
Product Development		3,974			3,739			11,393			4,317
Professional Services		66,347			68,650			211,114			245,371
Rent Expense		14,395			36,178			73,037			111,058
Marketing & Sales		114,108			262,473			620,780			607,151
Depreciation & Amortization		53,991			173,054			163,085			510,160
Salaries and Related Expenses		348,324			237,668			982,560			721,177
Stock Compensation Expense		78,770			-			385,137			63,894
Other General & Administrative		62,423			68,065			207,313			144,467
Total Operating Expenses		742,332			849,827			2,654,419			2,407,595

Loss from Operations		(285,450	)		(331,773	)		(1,184,347	)		(1,026,632	)

Other Income (Expense):
Other Income		3,720			15,116			24,777			35,629
Interest Expense		(1,518	)		(1,246	)		(2,662	)		(2,432	)
Interest Expense – Related Parties		(29,968	)		(11,073	)		(93,562	)		(33,736	)
Net Other Income (Expense)		(27,766	)		2,797			(71,447	)		(539	)

Loss before Income Tax Expense and Noncontrolling Interest		(313,216	)		(328,976	)		(1,255,794	)		(1,027,171	)

Income Tax Expense		-			-			-			-

Net Loss		(313,216	)		(328,976	)		(1,255,794	)		(1,027,171	)
Net Loss attributable to Noncontrolling Interest		742			-			5,163			-
Net Loss attributable to Genius Brands International, Inc.	$	(312,474	)	$	(328,976	)	$	(1,250,631	)	$	(1,027,171	)

Net Loss per common share	$	(0.01	)	$	(0.01	)	$	(0.02	)	$	(0.02	)

Weighted average shares outstanding		60,448,815			54,779,601			58,394,312			54,641,834

	Common Stock				Additional		Noncontrolling			Accumulated
	Shares		Amount		Paid in Capital		Interest			Deficit			Total
Balance, December 31, 2010 (Audited)		55,116,515	$	55,117	$	5,421,823		-		$	(6,768,156	)	$	(1,291,216	)

Common Stock Issued for Cash		4,300,000		4,300		853,930		-			-			858,230
Common Stock Issued for Services		32,300		32		9,658		-			-			9,690
Common Stock Issued in exchange for repayment of Note Payable		1,000,000		1,000		199,000		-			-			200,000
Stock Compensation Expense		-		-		385,137		-			-			385,137
Noncontrolling Interest		-		-		-		(5,163	)		-			(5,163	)
Net Loss		-		-		-		-			(1,250,631	)		(1,250,631	)

Balance, September 30, 2011		60,448,815	$	60,449	$	6,869,548		(5,163	)	$	(8,018,787	)	$	(1,093,953	)

	Nine Months Ending 09/30/2011			Nine Months Ending 09/30/2010
Cash Flows from Operating Activities:
Net Loss	$	(1,255,794	)	$	(1,027,171	)
Adjustments to reconcile net loss to net
cash provided in operating activities:
Depreciation Expense		9,601			10,617
Amortization Expense		153,484			499,543
Issuance of Common Stock for Services		9,690			25,000
Stock Compensation Expense		385,137			63,894

Decrease (increase) in operating assets
Accounts Receivable		192,617			5,882
Inventory		(129,825	)		(81,114	)
Prepaid Expenses & Other Assets		(35,000	)		(42,919	)

Increase (decrease) in operating liabilities
Accounts Payable		(193,246	)		102,067
Accrued Salaries		128,713			334,338
Accrued Interest		-			997
Accrued Interest – Related Party		93,562			33,736
Other Accrued Expenses		103,727			75,984
Net cash provided/(used) in operating activities		(537,334	)		854

Cash Flows from Investing Activities:
Investment in Intangible Assets		(162,177	)		(205,557	)
Purchase of Fixed Assets		(7,720	)		(11,949	)
Net cash provided/(used) by investing activities		(169,897	)		(217,506	)

Cash Flows from Financing Activities:
Sale of Common Stock		860,000			123,443
Common Stock Offering Cost		(1,770	)		(16,741	)
Payments on Related Party Debt		(120,000	)		(60,654	)
Net cash provided/(used) by financing activities		738,230			46,048

Net increase/(decrease) in cash		30,999			(170,604	)
Beginning Cash Balance		207,880			247,865
Ending Cash Balance	$	238,879		$	77,261
Supplemental disclosures of cash flow information:
Cash paid for income taxes	$	-		$	-
Cash paid for interest	$	2,662		$	2,432
Accrued Salaries and wages reclassified to Long Term Notes Payable	$	-		$	1,870,337
Related Party Note converted to Common Stock	$	200,000		$	-

Genius Brands International, Inc. (“we”, “us”, “our” or the “Company”), formerly known as Pacific Entertainment Corporation, provides music-based products which we believe are entertaining, educational and beneficial to the well-being of infants and young children under our brands, including Baby Genius. We create, market and sell children’s DVDs, CD music and book products in the United States by distribution at wholesale to retail stores and outlets and direct to consumers through various “deal for a day” sites. We also license the use of our brands, both domestically and internationally, to others to manufacture, market and sell products based on our characters and brand, whereby we receive advances and royalties.

Pacific Entertainment Corporation commenced operations in January 2006, assuming all of the rights and obligations of its Chief Executive Officer, Klaus Moeller, under an Asset Purchase Agreement between the Company and Genius Products, Inc., in which we obtained all rights, copyrights, and trademarks to the brands “Baby Genius,” “Little Genius,” “Kid Genius,” “123 Favorite Music” and “Wee Worship,” and all then existing productions under those titles. On October 17, 2011 and October 18, 2011, Genius Brands International, Inc., f/k/a Pacific Entertainment Corporation (the “Company”), filed Articles of Merger with the Secretary of State of the State of Nevada and with the Secretary of State of the State of California, respectively. As previously described on the Company’s Schedule 14C Information Statement, filed with the Securities and Exchange Commission on September 21, 2011, by filing the Articles of Merger, the Company (i) changed its domicile to Nevada from California, and (ii) changed its name to Genius Brands International, Inc. from Pacific Entertainment Corporation (the “Reincorporation”). Pursuant to the Articles of Merger, Pacific Entertainment Corporation, a California corporation, merged into Genius Brands International, Inc., a Nevada corporation that, prior to the Reincorporation, was the wholly owned subsidiary of Pacific Entertainment Corporation. Genius Brands International, the Nevada corporation, is the surviving corporation. In connection with the Reincorporation, on October 12, 2011, the Company filed an Issuer Company-Related Action Notification Form with the Financial Industry Regulatory Authority (“FINRA”). Upon approval of the Reincorporation, FINRA will issue us a new ticker symbol for trading purposes.

In August 2009, the Company launched a line of Baby Genius pre-school toys. The line of 24 Baby Genius toys, manufactured by toy manufacturer Battat Incorporated, included musical, activity, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination. The Company granted an exclusive license to Battat for the marketing and distribution of a line of toys based on the Baby Genius brand and characters in the United States and Canada, and non-exclusive rights of distribution in other parts of the world. This license was terminated according to the terms of the contract in December 2010 although we granted Battat the right to continue to distribute the existing line of toys through late Spring 2011. We received no royalty reporting from Battat subsequent to the three month period ended March 31, 2011 and anticipate no further royalty revenue from this license agreement.

On January 11, 2011, the Company signed an agreement with Jakks Pacific’s Tollytots® division for a new toy line. As a result of the five-year agreement, Tollytots® immediately began development on a comprehensive line of musical and early learning toys, incorporating the music, characters and themes from the Baby Genius series of videos and music CDs. The new toy line will cover a broad range of exclusive categories, including learning and developmental toys, most plush toys and musical toys, as well as several other non-exclusive categories. As part of the development of the new products, the Company has engaged in the creation of several new characters.

The Company’s Financial Statements are prepared in accordance with accounting principles generally accepted in the United States of America. These require the use of estimates and assumptions that affect the assets, liabilities, revenues and expenses reported in the financial statements, as well as amounts included in the notes thereto, including discussion and disclosure of contingent liabilities. Although the Company uses its best estimates and judgments, actual results could differ from these estimates as future confirming events occur.

The accompanying condensed consolidated financial statements of the Company have been prepared without audit. Certain information and disclosures required by accounting principles generally accepted in the United States have been condensed or omitted. These condensed consolidated financial statements reflect all adjustments that, in the opinion of management, are necessary to present fairly the results of operations of the Company for the periods presented. The results of operations for the three and nine month periods ended September 30, 2011, are not necessarily indicative of the results that may be expected for any future period or the fiscal year ending December 31, 2011.

Revenue Recognition – The Company recognizes revenue related to product sales when (i) the seller’s price is substantially fixed, (ii) shipment has occurred causing the buyer to be obligated to pay for product, (iii) the buyer has economic substance apart from the seller, and (iv) there is no significant obligation for future performance to directly bring about the resale of the product by the buyer as required by Revenue Recognition Topic 605 of the FASB Accounting Standards Codification.

Other Estimates – The Company estimates reserves for future returns of product based on an analysis that considers historical returns, changes in customer demand and current economic trends. The Company regularly reviews the outstanding Accounts Receivable balances for each account and monitors delinquent accounts for collectability. The Company reviews all intangible assets periodically to determine if the value has been impaired by recent financial transactions using the discounted cash flow analysis of revenue stream for the estimated life of the assets.

Liquidity - Historically, the Company has incurred net losses. As of September 30, 2011, the Company had a consolidated accumulated deficit of $8,018,787 and total stockholders’ deficit of $1,093,953. At September 30, 2011, the Company had consolidated current assets of $1,591,653, including cash of $238,879, and consolidated current liabilities of $1,290,961, resulting in working capital of $300,692. For the nine month period ending September 30, 2011, the Company reported a consolidated net loss of $1,255,794, including stock option expense of $385,137 which has no cash expenditure requirement. The Company had net cash used by operating activities of $537,334. Management believes that its increasing revenue each year over the prior year and cash generated by operations, together with funds available from short-term related party advances, will be sufficient to fund planned operations for the next twelve months. However, there can be no assurance that operations and operating cash flows will continue at the current levels or improve in the near future. If the Company is unable to obtain profitable operations and positive operating cash flows sufficient to meet scheduled debt obligations, it may need to seek additional funding or be forced to scale back its development plans or to significantly reduce or terminate operations.

	9/30/2011			12/31/2010
Furniture and Equipment	$	84,705		$	76,986
Less Accumulated Depreciation		(51,418	)		(41,818	)
Net Fixed Assets	$	33,287		$	35,168


Trademarks	$	129,831		$	129,831
Product Masters		3,202,712			3,202,712
Other Intangible Assets		224,605			223,282
Less Accumulated Amortization		(3,161,699	)		(3,008,214	)
Net Intangible Assets	$	395,449		$	547,611

Pursuant to FASB Accounting Standards Codification regarding Topic 350, Intangible Assets, intangible asset(s) acquired, either individually or with a group of other assets shall be initially recognized and measured based on fair value. In the acquisition of the assets from Genius Products, fair value was calculated using a discounted cash flow analysis of the revenue streams for the estimated life of the assets. As this resulted in a fair market value in excess of the purchase price, the assets were recorded at $2,489,082, the total purchase price discounted with the imputed interest rate of 10%.

The Company reviews all intangible assets periodically to determine if the value has been impaired by recent financial transactions using the discounted cash flow analysis of revenue stream for the estimated life of the assets. At the nine months ending September 30, 2011 and twelve months ending December 31, 2010 it was determined that no impairment exists.

The Company continues to develop new CDs and DVDs, in addition to adding content, improved animation and bonus songs/features to their existing CD and DVD collection. In accordance with FASB Accounting Standards Codification regarding the topics of Intangible Assets (350) and Research and Development (730), the costs of new product development and significant improvement to existing products are capitalized while routine and periodic alterations to existing products are expensed as incurred. As of September 30, 2011, the Company has $289,378 in Capitalized Product Development in Process representing DVD, CD, and toy development projects not yet completed.

Accrued Salaries and Wages as of September 30, 2011 total $191,264 and $62,551 as of December 31, 2010. Debenture Interest accrued and unpaid for the original $2.5 million principal balance is $19,049 as of September 30, 2011 and December 31, 2010. Interest on the debentures was terminated effective July 24, 2009 in accordance with the conversion agreement upon establishment of a secondary trading market for our common stock. Other Accrued Liabilities totaling $325,466 as of September 30, 2011 and $221,739 as of December 31, 2010, include a reserve for product returns, music royalty payments, financed insurance costs, commissions to outside representatives on net sales and royalty income, and amounts accrued but not yet due to studios for distributed products. The reserve for returned product represents an estimate of potential product returns in future periods and is evaluated for reasonableness each reporting period.

	9/30/2011		12/31/2010
Related Party Note Payable to Company	$	136,840	$	360,840
Accrued Interest on Related Party Note		31,785		22,142
Officer Loans to Company		226,083		311,988
Subordinated Officer Loans to Company		1,620,137		1,620,137
Accrued Interest on Subordinated Loans		97,914		24,090
Total Notes Payable and Accrued Interest		2,112,759		2,339,197
Less: Current Portion		-		-
Long Term Portion	$	2,112,759	$	2,339,197

On February 1, 2008, Isabel Moeller, sister of our Chief Executive Officer, Klaus Moeller, loaned $310,000 to the Company at an interest rate equal to 8% per annum as a short term note payable. The funds were borrowed from Ms. Moeller in order to reduce outstanding obligations due to Genius Products at that time. In August 2008, the note was amended to require payment of all principal and accrued interest on September 30, 2009. Subsequent agreements extended the maturity date to December 31, 2010 and reduced the stated interest rate to six (6%) percent per annum. On September 30, 2010, Ms. Moeller agreed to accept a new note with a maturity date of December 31, 2012 resulting in the reclassification of the total amount outstanding, including principal and accrued interest, as long term debt. Payments were made on the outstanding principal in the amount of $14,000 and $10,000 on February 9, 2011 and April 27, 2011, respectively. On April 1, 2011, Ms. Moeller converted $200,000 of the outstanding principle to 1,000,000 shares of the Company’s common stock. The amount due to Ms. Moeller as of September 30, 2011 and December 31, 2010 includes $31,785 and $22,142 in accrued but unpaid interest, respectively.

Notes were issued in favor of four of the Officers for loans to the Company at various times during the years 2007 through 2009. The term of the notes issued in 2009 and 2008 called for payment on December 31, 2009 and had a stated interest rate of 1.63%. The notes issued in 2007 were payable upon demand and had a stated interest rate of 6% per annum until paid in full. On February 13, 2009, the Officers agreed to an extension of the maturity date of all outstanding notes to December 31, 2009 at the stated interest rate of the original note. On December 31, 2009, the Officers agreed to issue new note agreements for the outstanding balances, including accrued but unpaid interest, with a maturity date of December 31, 2010 and a stated interest rate of 6% per annum. Repayments in the aggregate amount of $60,654 were made on August 11, 2010. On September 30, 2010, the Officers agreed to extend the maturity date of the loans to December 31, 2012 resulting in the outstanding balances, including principle and accrued interest, to be reclassified as long term debt. On October 12, 2010 repayments were made in the aggregate amount of $40,707. Additional repayments were made on February 2, 2011 and April 27, 2011 in the aggregate amounts of $66,000 and $30,000, respectively. The amount due to the Officers on these notes includes accrued but unpaid interest in the amounts of $31,919 and $20,824 as of September 30, 2011 and December 31, 2010, respectively.

On September 30, 2010, four of the Officers agreed to convert accrued but unpaid salaries through September 30, 2010 to subordinated long term notes payable. In February 2011, as a result of an agreement by each of the four Officers to retroactively decrease the amount of the annual salary for 2010 from $125,000 per annum per Officer to $80,000, the amount of the notes were reduced to an aggregate of $1,620,137. The notes have a maturity date of December 31, 2012 and a stated interest rate of six percent (6%) per annum, said interest accruing from October 1, 2010 on the unpaid balance of principal and interest. There is no prepayment penalty. As of September 30, 2011 and December 31, 2010, the accrued but unpaid interest totals $97,914 and $24,090, respectively.

As part of the reincorporation, the total number of authorized shares of common stock was changed to 250,000,000 shares of $0.001 par value. The common stock and additional paid in capital accounts were restated as of September 30, 2011 and December 31, 2010 to recognize the change from no par common stock to a par value of $0.001 per share. As of September 30, 2011, 60,448,815 shares of common stock were outstanding.

On April 6, 2010, the Company commenced a Confidential Private Placement offering to certain accredited investors for up to 12,500,000 shares of common stock at a purchase price of $.40 per share. On July 13, 2010, the Board of Directors amended the offering to include the issuance of a warrant to purchase one additional share of common stock for each share of common stock sold through the offering. Each warrant has a term of three years from the date of purchase and an exercise price of $0.40 per share. As of December 31, 2010, a total subscription of $188,443 had been received and 471,108 shares had been issued. Costs of the offering in the amount of $17,396 were offset against the additional paid in capital account. This offering expired.

During March and April, 2011, the Company conducted a private placement to certain accredited investors only under Rule 506. As a result of the offering, the Company received subscriptions in the total amount of $860,000 and 4,300,000 shares have been issued. Ms. Isabel Moeller also subscribed for 1,000,000 shares. In lieu of cash payment for the subscribed shares, Ms. Moeller agreed to a $200,000 reduction in the outstanding principal balance of her note effective April 1, 2011. Costs of the offering in the amount of $1,770 were offset against the additional paid in capital account.

Through September 30, 2011, stock option grant notices for up to 14,045,000 shares of common stock have been issued to employees and service providers of the Company pursuant to the 2008 Stock Option Plan, in accordance with the provisions of Topic 718, Compensation, of the Accounting Standards Codification, which requires companies to measure the cost of employee services received in exchange for equity instruments based on the grant date fair value of those awards and to recognize the compensation expense over the requisite service period during which the awards are expected to vest. A total of $1,832,179 has been recognized as Additional Paid in Capital as the value of these options granted, which includes $385,137 and $117,610 for the nine months ended September 30, 2011 and the year ended December 31, 2010, respectively. Of the total grants for shares issued, 40,000 have expired as of September 30, 2011 and options to purchase up to 14,005,000 shares of common stock are outstanding. Additional details regarding the stock options granted is found in Note 8: Stock Options.

On June 2, 2009, the Company, through Glendale Securities, Inc. of Sherman Oaks, California as broker-dealer, filed a Disclosure Statement with the Financial Investment Regulatory Agency (FINRA) pursuant to Rule 15c2-11 of the Securities and Exchange Act of 1934, as amended, to establish a secondary trading market on the Pink Sheets Electronic OTC Markets system. Glendale Securities’ request for un-priced quotation on the Pink OTC Markets was cleared by FINRA on July 13, 2009 and trading began on July 24, 2009. In May 2011, the OTC Markets, Inc. moved the Company to the OTCQB trading platform. On September 7, 2011, FINRA cleared the Company for trading on the OTCBB. The trading symbol is PENT.

The Company accounts for income taxes in accordance with Accounting Standards Codification Topic 740, Income Taxes, which requires a company to determine whether it is more likely than not that a tax position will be sustained upon examination based upon the technical merits of the position. If the more-likely-than-not threshold is met, a company must measure the tax position to determine the amount to recognize in the financial statements.

The Company has adopted the provisions of Topic 718, Compensation, of the Accounting Standards Codification, which requires companies to measure the cost of services received in exchange for equity instruments based on the grant date fair value of those awards and to recognize the compensation expense over the requisite service period during which the awards are expected to vest.

On December 29, 2008, the Company adopted the Pacific Entertainment Corporation 2008 Stock Option Plan (the “Plan”), which provides for the issuance of qualified and non-qualified stock options to officers, directors, employees and other qualified persons. The Plan is administered by the Board of Directors of the Company or a committee appointed by the Board of Directors. The number of shares of the Company’s common stock initially reserved for issuance under the Plan was 11 million. On April 4, 2011, pursuant to an Action by Majority of Stockholders, the number of shares reserved under the plan was increased to 16 million.

On April 1, 2011, pursuant to employment agreements between the Company and Messrs. Moeller, Meader, Larry Balaban and Howard Balaban each executive has been granted a non-qualified stock option to purchase up to 1,000,000 shares of the Company’s common stock, vesting as to 250,000 shares on April 1, 2011 and 250,000 shares per year on the anniversary date of the agreements.

					Weighted				Weighted
	Options Outstanding				Average				Average
	Number		Exercise		Remaining		Aggregate		Exercise
	of		Price		Contractual		Intrinsic		Price
	Shares		per Share		Life		Value		per Share
Balance at December 31, 2010		8,970,000	$	0.34-0.55	3.25 years			-	$	0.44
Options Granted		5,075,000	$	0.34-0.50	8.47 years			-	$	0.44
Options Exercised		-		-		-		-		-
Options Expired		40,000	$	0.50		-		-		-
Balance at September 30, 2011		14,005,000	$	0.34-0.55	4.67 years			-	$	0.44

Exercisable September 30, 2011		9,805,000	$	0.34-0.55	3.14 years			-	$	0.44

Authorized salaries for each officer for the fiscal year ended December 31, 2010 were $210,000. On April 1, 2009, each of the four officers agreed to a salary reduction to $125,000. On February 11, 2011 each of the four officers agreed to a retroactive salary reduction for 2010 to $80,000 inclusive of the car allowance. As of September 30, 2010, the balance was converted to subordinated, long term debt.

Pursuant to a February 2011 amendment to the employment agreements, salaries for 2011 were set at $125,000 exclusive of the car allowance of $11,400. On April 26, 2011, the Company and each of the four Officers agreed to terminate the existing employment agreements and enter into new five-year employment agreements unless written termination is provided by either party. Each employment agreement provides for a graduated base salary beginning at $165,000 per annum retroactive to March 20, 2011 and continuing to December 31, 2011 and increasing to $195,000 for 2012, $225,000 for 2013. After 2013, the agreement provides for base salary increases at the discretion of the Board of Directors, with a minimum 5% increase. In addition to base salary, each Executive continues to receive an annual car allowance of $11,400.

On September 20, 2010, the Company entered into a joint venture agreement between the Company and Dr. Shulamit Ritblatt to form Circle of Education, LLC (COE), a California limited liability company, for the purpose of creation and distribution of a curriculum to promote school readiness for children ages 0-5 years. The Company obtained an initial voting and economic interest of seventy-five percent of the outstanding units of the newly formed company in exchange for the contribution of all intellectual property rights the Company had in the Circle of Education program. Circle of Education, LLC was formed on September 24, 2010.

The Company has consolidated the results for the nine month period ended September 30, 2011 with the results of COE. COE is currently developing products which have an estimated introduction for sale in the third quarter of 2012, resulting in no sales or cost of sales in the nine month period ended September 30, 2011. COE had general and administrative costs of $18,040, including legal costs related to the creation of the agreements and registration of the entity in the aggregate of $14,761, sales and marketing costs of $1,181 and product development costs of $1,430 for a total loss of $20,651. As the Company has an economic interest of 75 percent of the total subsidiary, the Company recognized 100 percent of the loss and recorded 25 percent of the loss, or $5,163, as Noncontrolling Interest on the financial statements for the nine months ended September 30, 2011. There were no sales or expenses in the fiscal year ended December 31, 2010.

The following discussion and analysis of our results of operations, financial condition and liquidity and capital resources should be read in conjunction with our unaudited consolidated financial statements and related notes for the three months ended September 30, 2011 and 2010. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements.

This report on Form 10-Q contains forward-looking statements which involve assumptions and describe our future plans, strategies and expectations.When used in this statement, the words “may,” “will,” “expect,” “anticipate,” “continue,” “estimate,” “project,” “intend,” and similar expressions are intended to identify forward-looking statements regarding events, conditions, and financial trends that may affect the Company’s future plans of operations, business strategy, operating results, and financial position. These statements are expressed in good faith and based upon a reasonable basis when made, but there can be no assurance that these expectations will be achieved or accomplished.

Persons reviewing this report are cautioned that any forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties and actual results may differ materially from those included within the forward looking statements as a result of various factors. Such factors include, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

The MD&A is based on our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make certain estimates and judgments that affect the reported amounts of assets, liabilities and expenses and related disclosure of contingent assets and liabilities. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions and conditions.

Pacific Entertainment Corporation (“we”, “us”, “our” or the “Company”) commenced operations in January 2006, assuming all of the rights and obligations of its Chief Executive Officer, Klaus Moeller, under an Asset Purchase Agreement between the Company and Genius Products, Inc., in which we obtained all rights, copyrights, and trademarks to the brands “Baby Genius”, “Little Genius”, “Kid Genius”, ”Child Genius”, “123 Favorites” and “Wee Worship”, and all then existing productions under those titles. We create and provide family entertainment and music-based products that we believe will be entertaining, educational and beneficial to the well-being of infants and young children. We create, market and sell children’s DVDs, CD music, toy, and book products in the United States by distribution at wholesale to retail stores and outlets. We also license the use of our brands domestically and internationally to others to manufacture, market and sell products based on our characters and brand, whereby we receive advances and royalties.

On October 17, 2011 and October 18, 2011, Genius Brands International, Inc., f/k/a Pacific Entertainment Corporation (the “Company”), filed Articles of Merger with the Secretary of State of the State of Nevada and with the Secretary of State of the State of California, respectively. As previously described on the Company’s Schedule 14C Information Statement, filed with the Securities and Exchange Commission on September 21, 2011, by filing the Articles of Merger, the Company (i) changed its domicile to Nevada from California, and (ii) changed its name to Genius Brands International, Inc. from Pacific Entertainment Corporation (the “Reincorporation”). Pursuant to the Articles of Merger, Pacific Entertainment Corporation, a California corporation, merged into Genius Brands International, Inc., a Nevada corporation that, prior to the Reincorporation, was the wholly owned subsidiary of Pacific Entertainment Corporation. Genius Brands International, the Nevada corporation, is the surviving corporation. In connection with the Reincorporation, on October 12, 2011, the Company filed an Issuer Company-Related Action Notification Form with the Financial Industry Regulatory Authority (“FINRA”). Upon approval of the Reincorporation, FINRA will issue us a new ticker symbol for trading purposes.

In August 2009, the Company launched a line of Baby Genius pre-school toys. The line of 24 Baby Genius toys, manufactured by toy manufacturer Battat Incorporated, included musical, activity, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination. The Company cancelled the agreement in December 2010 according to the terms of the contract, permitting Battat to continue selling the current line of toys until late spring 2011. The Company received no royalty revenue from Battat subsequent to the three month period ended March 31, 2011 and anticipates no further royalty income from this license.

On January 11, 2011, the Company signed a world-wide license agreement with Jakks Pacific’s Tollytots® division for a new toy line. As a result of the five-year agreement, Tollytots® will immediately begin development on a comprehensive line of musical and early learning toys, incorporating the music, characters and themes from the Baby Genius series of videos and music CDs. The new toy line will cover a broad range of exclusive categories, including learning and developmental toys, most plush toys, and musical toys, as well as several other non-exclusive categories. As part of the development of the new products, the Company has engaged in the creation of several new characters as well as updating the existing characters.

Due to a gap between the termination of the Battat license and subsequent end of the extended sell off period and the introduction of the Jakks Pacific toy line 2012, we anticipate a reduction in royalty revenue during the remainder of 2011 and first half of 2012. As we cannot state with any certainty what the revenue would have been from the Battat toy line nor predict the sales for the new line of Jakks Pacific toys, we are unable to state the amount of the overall reduction for our licensed revenue category.

The Company, in partnership with Dr. Shulamit Ritblatt, has developed “Circle of Education,” an early childhood education curriculum using music as the basis for skills required to prepare pre-school children for Kindergarten. Circle of Education, LLC (“COE”) was formed on September 24, 2010, pursuant to a joint venture agreement between the Company and Dr. Ritblatt. The Company obtained an initial voting and economic interest of seventy-five percent of the outstanding units of the newly formed company in exchange for the contribution of all intellectual property rights the Company had in the Circle of Education program. The results for COE are consolidated within our financial statements.

During 2010, the Company launched a line of DVDs including classic movies and television programs under the brand “Pacific Entertainment Presents”. Initially consisting of seven titles, each focusing on a specific genre such as Horror, Western, SciFi, Action, Mystery, War, and Gangster, an additional six titles were added in late 2010 expanding the line with the Super Hero’s collection as well as Family Favorites. In 2011, we obtained the rights to distribute other studios’ films on DVD, Blu-Ray, digital and broadcast formats under our brand which will be included in our product catalog starting in the third quarter of 2011. The agreements vary in length from three to five years.

	Three Months Ended September 30,						Nine Months Ended September 30,
	2011			2010			2011			2010
Revenues	$	1,682,005		$	814,877		$	3,824,917		$	2,502,193
Costs and expenses		(1,913,464	)		(973,596	)		(4,846,179	)		(3,018,665	)
Depreciation and Amortization		(53,991	)		(173,054	)		(163,085	)		(510,160	)
Loss from Operations		(285,450	)		(331,773	)		(1,184,347	)		(1,026,632	)

Other Income		3,720			15,116			24,777			35,629
Interest Expense		(31,486	)		(12,319	)		(96,224	)		(36,168	)
Total Other Income		(27,766	)		2,797			(71,447	)		(539	)

Net Loss		(313,216	)		(328,976	)		(1,255,794	)		(1,027,171	)
Net Loss attributable to Noncontrolling Interest		742			-			5,163			-
Net Loss attributable to Genius Brands International, Inc.	$	(312,474	)	$	(328,976	)	$	(1,250,631	)	$	(1,027,171	)

Net Loss per common share	$	(0.01	)	$	(0.01	)	$	(0.02	)	$	(0.02	)

Weighted average shares outstanding		60,448,815			54,779,601			58,394,312			54,641,834

Genius Brands product sales represent items in which the Company holds the copyrights and/or trademarks to the characters and content which are manufactured and sold by the Company directly, either at wholesale to retail stores and outlets or direct to consumers through daily deal sites and our website. The increase of $161,261 (53.6%) for the three months ended September 30, 2011 compared to the three months ended September 30, 2010, was due to an increase in DVD sales. The increase of $412,535 (36.6%) for the nine month period ended September 30, 2011 compared to the nine month period ended September 30, 2010 is due to sales through direct to consumer offering with daily deal sites. Management believes that the Company is on target to increase direct product sales volumes over 2010, although economic and retail conditions in the market could impact our future sales in a negative manner and we are unable to guarantee increased sales. We continue to explore additional sales opportunities with retail and distribution customers; however, there is no guarantee that our products will be accepted by these new customers.

The licensed and distributed product sales category includes items for which we license rights from other companies to copyrights and trademarks of select brands we feel will do well within our distribution channels, product acquired from other studios through distribution agreements, and overstock inventory from other studios which we sell and from which we receive income. For the three months ended September 30, 2011, the category increased by $1,026,039 (838.3%) over the same period in 2010 as a result of an increase in outside overstock studio product acquired and sold in the amount of $771,457 and an increase in licensed and distributed product sold of $384,473. The increase of $1,152,240 (190.6%) for the nine months ended September 30, 2011 compared to the nine months ended September 30, 2010 is due to increases in licensed and distributed DVD products and an increase in outside overstock studio product acquired and sold. The timing of the sales of overstock product is intermittent and unpredictable as it is determined by the availability of excess inventory from outside studios.

Royalty revenue is income for our characters and brands licensed to others to manufacture and/or market, both internationally and domestically. For the three months ended September 30, 2011 compared to the same period in 2010, the decrease of $320,172 (81.8%) was caused by the termination of the toy license with Battat. For the nine months ended September 30, 2011 compared to the nine months ended September 30, 2010 the category decreased $242,051 (31.4%) primarily due to the toy line which was launched in August 2009. There may be fluctuation in licensing revenue due to economic conditions in the sales territory. We believe this revenue source will decrease during the remainder of 2011 through the first two quarters of 2012 due to the cancellation of the Battat toy license agreement, then show increases in late 2012 and in the subsequent years with the introduction of the new toy line currently in development with Jakks Pacific’s Tollytots® division. We cannot guarantee that the new toy line will be accepted nor that the royalty revenue will increase.

Our products compete in the pre-school music, books, DVDs, and toy categories. We believe we compare favorably in the quality of our products, as well as competitive price point. In spite of the global economic decline we have exhibited revenue growth in 2011. We continue to market direct to retailers and are exploring new domestic and international licensing opportunities. We are investigating additional relevant external brands to license, adding to the diversity of our product line, while maintaining the integrity of our core mission of educating and entertaining children.

Costs. Costs and expenses, excluding depreciation and amortization, consisting of cost of sales, marketing and sales expenses, and general and administrative costs, increased $939,868 (96.5%) for the three months ended September 30, 2011, compared to the three months ended September 30, 2010 and $1,827,514 (60.5%) for the nine months ended September 30, 2011 compared to the nine months ended September 30, 2010.

General and administrative costs increased $159,698 (38.9%) for the three months ended September 30, 2011 compared to the three months ended September 30, 2010. This is a the result of increases in salaries and related expenses of $110,656, partially offset by a decrease in accounting services expense of $26,097 due to the hiring of accounting staff previously outsourced, increased stock compensation expense of $78,770, and increased legal fees of $16,538 primarily expended for the filing of the registration statement with the U.S. Securities & Exchange Commission. For the nine months ended September 30, 2011 compared to the nine months ended September 30, 2010, general and administrative expenses increased $573,194 (44.6%). This increase is due in part to increased salaries of $261,383 a decrease in outside accounting services of $74,056, increased legal costs in the amount of $65,538, and increases in investor relations of $36,458, less a reduction for rental expense of $38,020. Increases in the stock compensation expenses in the amount of $321,244 were the result of options to purchase shares of the Company’s common stock granted to officers as part of the employment agreements and to a consultant for services (see Note 8 to financial statements for more detail).

Marketing and sales expenses include trade shows, public relations firms, sales and royalty commissions and personal contact. Marketing expenses exhibit some fluctuation due to timing of trade shows attended. For the three months ended September 30, 2011 compared to the same period in the prior year the total expense decreased $148,365 (56.5%), due to reductions in the common marketing fund which was discontinued in January 2011 and commission expense. During the nine month period ended September 30, 2011 compared to the nine month period ended September 30, 2010, marketing and sales expenses increased $13,629 (2.2%). This increase was a result of increases in commission expense on royalty income of $141,751 and trade show costs of $23,848, with reductions in the common marketing fund of $112,717 and public relations expenditures of $15,000.

Product development expenses are for routine and periodic alterations to existing products. For the three months ended September 30, 2011 compared to the three months ended September 30, 2010, these expenses increased $235 (6.3%) and for the nine months ended September 30, 2011 compared to the nine months ended September 30, 2010 the expenses increased $7,076 (163.9%). All costs for new product development and significant improvements to existing products are capitalized in accordance with FASB Accounting Standards Codification Topic 350, Intangible Assets and Topic 730, Research and Development.

The Company borrowed funds from four of the Officers of the Company during the years 2007 to 2009 and issued promissory notes in favor of the Officers. The proceeds from the notes were used to pay operating obligations of the Company. Interest expense was recorded in the three months ended September 30, 2011 and 2010 in the amounts of $2,992 and $5,497, respectively. For the nine month period ended September 30, 2011 and 2010, interest expense was recorded in the amounts of $10,096 and $17,253, respectively. The decreases were due to partial repayments made in February 2011, April 2011 and the last half of 2010.

On February 1, 2008, Isabel Moeller, sister of our Chief Executive Officer, Klaus Moeller, loaned $310,000 to the Company at an interest rate equal to 8% per annum. The funds were borrowed from Ms. Moeller in order to reduce outstanding obligations due to Genius Products, Inc. at that time. Subsequent agreements extended the maturity date to December 31, 2010 and reduced the stated interest rate to six (6%) percent per annum. Repayments on the principle balance were made in the aggregate of $24,000 during February and April 2011. On April 1, 2011, Ms. Moeller agreed to convert $200,000 of the outstanding balance to shares of common stock of the Company. The interest expense for the three months ended September 30, 2011 and September 30, 2010 was $2,165 and $5,576, respectively. For the nine months ended September 30, 2011 and 2010, the interest expense recorded was $9,643 and $16,483, respectively.

On September 30, 2010, four of the Officers agreed to convert accrued but unpaid salaries through September 30, 2010 to subordinated long term notes payable. In February 2011, as a result of an agreement by each of the four Officers to retroactively decrease the amount of the annual salary for 2010 from $125,000 per annum per Officer to $80,000, the amount of the notes were reduced to an aggregate of $1,620,137. The notes have a maturity of December 31, 2012 and a stated interest rate of six percent (6%) per annum, said interest accruing from October 1, 2010. For the three months ended September 30, 2011 and September 30, 2010, interest expense was recorded in the amount of $24,812 and $0. Interest expense was recorded for the nine months ended September 30, 2011 and 2010 in the amounts of $73,823 and $0, respectively.

To date, we have relied on a combination of revenue, loans from officers and private offerings of stock to meet our cash requirements. Currently, our principal source of liquidity is cash in the bank. Management believes that its increasing revenues and cash generated by operations, together with funds available from short-term related party advances, will be sufficient to fund planned operations for the next twelve months. However, there can be no assurance that operations and operating cash flows will continue at the current levels or improve in the near future. If the Company is unable to obtain profitable operations and positive operating cash flows sufficient to meet scheduled debt obligations, it may need to seek additional funding through equity and related party loans or be forced to scale back its development plans or to significantly reduce or terminate operations.

Our cash flow is very seasonal and a vast majority of our sales historically occur in the last two quarters of the year as retailers expand inventories for the holiday selling season. Cash used by operations in the nine months ended September 30, 2011, compared to 2010, increased by $538,188 due to an increase in prepaid expenses and a decrease in the accounts payable balance mitigated by a decrease in accounts receivable and an increase in the other accrued expenses. Cash used in the same periods for investing activities relates to investment in additional music, DVD and toy products. The cash provided by financing activities for the nine months ended September 30, 2011 of $738,230, is a result of sales of common stock pursuant to a private placement offering of $858,230 after related expenses offset by the partial repayment of related party notes in the aggregate of $120,000.

On April 6, 2010, the Company commenced a private placement offering to certain accredited investors pursuant to Rule 506 for up to 12,500,000 shares of common stock at a purchase price of $.40 per share. On July 13, 2010, the Board of Directors amended the offering to include the issuance of a warrant to purchase one additional share of common stock for each share of common stock sold through the offering. Each warrant expires three years from the date of purchase and has a stated exercise price of $0.40 per share. As of December 31, 2010, a total subscription of $188,443 had been received and 471,108 shares have been issued and warrants have been issued to purchase an additional 471,108 shares. Costs of the offering in the amount of $17,396 were offset against the additional paid in capital account through December 31, 2010. The offering has expired.

During March and April 2011, we conducted a private placement to certain accredited investors only under Rule 506. As a result of the offering, the Company received subscriptions in the total amount of $860,000 during the nine months ended September 30, 2011, reduced by offering costs of $1,770, and 5,300,000 shares were issued at a purchase price of $0.20 per share.

Notes were issued in favor of four of the Officers for loans to the Company at various times during the years 2007 through 2009. Partial repayments were made during the nine months ended September 30, 2011in the aggregate amount of $96,000. Interest expense was recorded in the nine months ended September 30, 2011 and 2010 in the amounts of $10,096 and $17,253 for these officer notes, respectively.

On September 30, 2010, four of the Officers agreed to convert the amounts outstanding as unpaid salaries through September 30, 2010 to notes payable. The notes, in the aggregate amount of $1,870,337, have a maturity of December 31, 2012 and a stated interest rate of six percent (6%) per annum, said interest accruing from October 1, 2010 on the unpaid balance of principal and interest. There is no prepayment penalty. These loans are classified as long term liabilities and are subordinated debt. For the nine months ended September 30, 2011 and September 30, 2010, interest expense was recorded in the amount of $73,823 and $0, respectively.

The Company’s accounting policies are described in Note 1: The Company and Significant Accounting Policies of the notes to the Company’s financial statements in Item 1 above. Below is a summary of the critical accounting policies, among others, that management believes involve significant judgments and estimates used in the preparation of its financial statements.

Other Estimates – The Company estimates reserves for future returns of product based on an analysis that considers historical returns, changes in customer demand and current economic trends. The Company regularly reviews the outstanding accounts receivable balances for each account and monitors delinquent accounts for collectability. The Company reviews all intangible assets periodically to determine if the value has been impaired by recent financial transactions using the discounted cash flow analysis of revenue stream for the estimated life of the assets.

We carried out an evaluation, under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the ‘‘Exchange Act’’). Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Based upon our evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures are effective, for the three months ended September 30, 2011, in ensuring that material information that we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms.

Exhibit No.	Description
31.1	Section 302 Certification of Chief Executive Officer.


31.2	Section 302 Certification of Chief Financial Officer.

32.1	Section 906 Certification of Chief Executive Officer.

32.2	Section 906 Certification of Chief Financial Officer

101	XBRL (Extensible Business Reporting Language) The following materials from the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2011, formatted in Extensive Business Reporting Language (XBRL), (i) consolidated balance sheets, (ii) consolidated statements of operations, (iii) consolidated statements of stockholders’ equity (deficit), (iv) consolidated statements of cash flows, and (iv) the notes to the consolidated financial statements.

Nevada		20-4118216
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification No.)

5820 Oberlin Dr., Suite 203
San Diego, California		92121
(Address of principal executive offices)		(Zip Code)

Large accelerated filer	¨	Accelerated filer	¨

Non-accelerated filer (Do not check if a smaller reporting company)	¨	Smaller reporting company	x

Risk-free interest rate	1.21% – 2.01%
Expected life in years	3-10
Dividend yield	0
Expected volatility	68.54% - 115.60%

2011		626,152
2012		780,000
2013		900,000
2014		945,000
2015		992,250
Total	$	4,243,402

	GENIUS BRANDS INTERNATIONAL, INC.



Date: November 14, 2011

	By: /s/ Klaus Moeller
	Klaus Moeller, Chief Executive Officer

	Number		Exercise		Weighted Average
	of		Price		Exercise Price
	Warrants		per Share		per Share
Exercisable December 31, 2010		471,108	$	0.40	$	0.40
Warrants Granted		-		-		-
Warrants Exercised		-		-		-
Warrants Expired		-		-		-
Balance at September 30, 2011		471,108	$	0.40	$	0.40

Exercisable September 30, 2011		471,108	$	0.40	$	0.40

Number of Warrants Outstanding at September 30, 2011		Number of Warrants Exercisable at September 30, 2011		Expiration Date		Exercise Price
471,108		471,108		2013		$	0.40

	Three Months Ended September 30,				Nine Months Ended September 30,
	2011		2010		2011		2010
Genius Brands Product Sales	$	462,338	$	301,077	$	1,538,815	$	1,126,280
Licensed and Distributed Products		1,148,436		122,397		1,756,818		604,578
Royalty Revenue		71,231		391,403		529,284		771,335
Total Revenue	$	1,682,005	$	814,877	$	3,824,917	$	2,502,193

	Three Months Ended September 30,				Nine Months Ended September 30,
	2011		2010		2011		2010
Cost of Sales	$	1,225,123	$	296,823	$	2,354,845	$	1,121,230