Goodwill and Intangible Assets, Net |
Goodwill
In association
with the Merger, the Company recognized $10,365,805 in Goodwill, representing the excess of the fair value of the consideration
for the Merger over net identifiable assets acquired. Pursuant to ASC 350-20, Goodwill is not subject to amortization but is subject
to annual review to determine if certain events warrant impairment to the Goodwill asset. Through March 31, 2016, the Company
has not recognized any impairment to Goodwill.
Intangible Assets, Net
The Company had
following intangible assets as of March 31, 2016 and December 31, 2015:
|
|
3/31/2016 |
|
|
12/31/2015 |
|
Identifiable Artistic-Related Assets (a) |
|
$ |
1,740,000 |
|
|
$ |
1,740,000 |
|
Trademarks (b) |
|
|
129,831 |
|
|
|
129,831 |
|
Product Masters (b) |
|
|
64,676 |
|
|
|
64,676 |
|
Other Intangible Assets (b) |
|
|
183,070 |
|
|
|
181,220 |
|
Less Accumulated Amortization (c) |
|
|
(216,653 |
) |
|
|
(197,521 |
) |
Intangible Assets, Net |
|
$ |
1,900,924 |
|
|
$ |
1,918,206 |
|
|
(a) |
In association with the Merger, the Company acquired $1,740,000
of Identifiable Artistic-Related Assets. These assets, related to certain properties owned by A Squared and assumed by the
Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory, contractual,
and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30, these assets
are not subject to amortization and are tested annually for impairment. Through March 31, 2016, the Company has not recognized
any impairment expense related to these assets. |
|
(b) |
Pursuant to ASC 350-30-35, the Company reviews these intangible
assets periodically to determine if the value should be retired or impaired due to recent events. During the three months
ended March 31, 2016 and 2015, the Company did not recognize any impairment of these assets. |
|
(c) |
During the three months ended March 31, 2016 and 2015, the Company
recognized $19,131 and $13,741, respectively, in amortization expense related to the Trademarks, Product Masters, and Other
Intangible Assets. |
Expected future intangible asset amortization
as of March 31, 2016 is as follows:
Fiscal Year: |
|
|
|
|
2016 |
|
|
$ |
56,538 |
2017 |
|
|
|
54,253 |
2018 |
|
|
|
24,853 |
2019 |
|
|
|
8,655 |
2020 |
|
|
|
8,655 |
Remaining |
|
|
|
7,970 |
Total |
|
|
$ |
160,924 |
|