8. Goodwill and Intangible Assets, Net |
Goodwill
In association
with the Merger, the Company recognized $10,365,805 in Goodwill, representing the excess of the fair value of the consideration
for the Merger over net identifiable assets acquired (See Note 3 - Business Combination for additional information). Pursuant
to ASC 350-20, Goodwill is not subject to amortization but is subject to annual review to determine if certain events warrant
impairment to the Goodwill asset. During the years ended December 31, 2014 and 2013, the Company did not recognize any impairment
related to Goodwill.
Intangible Assets, Net
The Company
had following intangible assets as of December 31, 2014 and 2013:
|
|
12/31/2014 |
|
|
12/31/2013 |
|
Identifiable
artistic-related assets (a) |
|
$ |
1,740,000 |
|
|
$ |
1,740,000 |
|
Trademarks (b) |
|
|
129,831 |
|
|
|
129,831 |
|
Product Masters (b) |
|
|
3,257,129 |
|
|
|
3,257,129 |
|
Other Intangible Assets |
|
|
70,000 |
|
|
|
|
|
Less Accumulated Amortization
(c) |
|
|
(3,320,522 |
) |
|
|
(3,261,254 |
) |
Intangible Assets, Net |
|
$ |
1,876,438 |
|
|
$ |
1,865,706 |
|
|
(a) |
In association with the Merger, the Company acquired
$1,740,000 in identifiable artistic-related assets. These assets, related to certain properties owned by A Squared and assumed
by the Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory,
contractual, and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30,
these assets are not subject to amortization and are tested annually for impairment. During the year ended December
31, 2014 and 2013, the Company did not recognize any impairment expense related to these assets. |
|
(b) |
Pursuant to ASC 350-30-35, the Company reviews these intangible
assets periodically to determine if the value should be retired or impaired due to recent events. At December 31, 2013, it
was determined that certain Other Intangible Assets totaling $470,685 in gross asset value, with accumulated
amortization of $228,961, were to be retired giving rise to an associated loss on disposition of assets totaling $241,723.
During the period ended December 31, 2014, the Company did not recognize any similar impairment. |
|
(c) |
During the year ended December 31, 2014 and 2013, the Company
recognized $59,269 and $146,924, respectively, in amortization expense related to these intangible assets. |
Expected future intangible asset
amortization as of December 31, 2014 is as follows:
Fiscal Year: |
|
|
|
2015 |
|
$ |
48,576 |
|
2016 |
|
|
38,596 |
|
2017 |
|
|
17,180 |
|
2018 |
|
|
8,655 |
|
2019 |
|
|
8,655 |
|
Total |
|
$ |
121,662 |
|
|