Goodwill and Intangible Assets, Net |
Goodwill
In
association with the Merger, the Company recognized $10,365,805 in Goodwill, representing the excess of the fair value of the
consideration for the Merger over net identifiable assets acquired (See Note 3 - Business Combination for additional information).
Pursuant to ASC 350-20, Goodwill is not subject to amortization but is subject to annual review to determine if certain events
warrant impairment to the Goodwill asset. As of December 31, 2013, no impairment was warranted or recognized.
Intangible Assets, Net
The
Company had following intangible assets as of September 30, 2014 and December 31, 2013:
|
|
9/30/2014 |
|
|
12/31/2013 |
|
Identifiable
artistic-related assets (a) |
|
$ |
1,740,000 |
|
|
$ |
1,740,000 |
|
Trademarks (b) |
|
|
129,831 |
|
|
|
129,831 |
|
Product Masters (b) |
|
|
3,257,129 |
|
|
|
3,257,129 |
|
Other Intangible
Assets |
|
|
70,000 |
|
|
|
|
|
Less
Accumulated Amortization (c) |
|
|
(3,306,781 |
) |
|
|
(3,261,254 |
) |
Intangible
Assets, Net |
|
$ |
1,890,179 |
|
|
$ |
1,865,706 |
|
|
(a) |
In association with the Merger, the Company acquired $1,740,000
in identifiable artistic-related assets. These assets, related to certain properties owned by A Squared and assumed by the
Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory, contractual,
and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30, these assets
are not subject to amortization. They are tested annually for the recognition of impairment expense. |
|
(b) |
Pursuant to ASC 350-30-35, the Company reviews these intangible
assets periodically to determine if the value should be retired or impaired due to recent events. At December 31, 2013, it
was determined that certain Other Intangible Assets totaling $470,685 in gross asset value, with accumulated
amortization of $228,961, were to be retired giving rise to an associated loss on disposition of assets totaling $241,723.
During the period ended September 30, 2014, the Company did not recognize any similar impairment. |
|
(c) |
During the three months ended September 30, 2014 and 2013, the
Company recognized $17,006 and $35,906, respectively, in amortization expense related to these intangible assets. During
the nine months ended September 30, 2014 and 2013, the Company recognized $45,527 and $109,060, respectively, in amortization
expense related to these intangible assets. |
|