Goodwill and Intangible Assets, Net |
Goodwill
In association with the Merger, the Company
recognized $10,365,805 in Goodwill, representing the excess of the fair value of the consideration for the Merger over net identifiable
assets acquired (See Note 3 - Business Combination for additional information). Pursuant to ASC 350-20, Goodwill is not subject
to amortization but is subject to annual review to determine if certain events warrant impairment to the Goodwill asset. Through
March 31, 2015, the Company has not recognized any impairment related to Goodwill.
Intangible Assets, Net
The Company had following intangible
assets as of March 31, 2015 and December 31, 2014:
|
|
3/31/2015 |
|
|
12/31/2014 |
|
Identifiable artistic-related assets (a) |
|
$ |
1,740,000 |
|
|
$ |
1,740,000 |
|
Trademarks (b) |
|
|
129,831 |
|
|
|
129,831 |
|
Product Masters (b) |
|
|
3,257,129 |
|
|
|
3,257,129 |
|
Other Intangible Assets (b) |
|
|
121,110 |
|
|
|
70,000 |
|
Less Accumulated Amortization (c) |
|
|
(3,334,263 |
) |
|
|
(3,320,522 |
) |
Intangible Assets, Net |
|
$ |
1,913,807 |
|
|
$ |
1,876,438 |
|
|
(a) |
In association with the Merger, the Company acquired $1,740,000 in identifiable artistic-related assets. These assets, related to certain properties owned by A Squared and assumed by the Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory, contractual, and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30, these assets are not subject to amortization and are tested annually for impairment. Through March 31, 2015, the Company has not recognized any impairment expense related to these assets. |
|
(b) |
Pursuant to ASC 350-30-35, the Company reviews these intangible assets periodically to determine if the value should be retired or impaired due to recent events. During the three months ended March 31, 2015 and 2014, the Company did not recognize any impairment of these assets. |
|
(c) |
During the three months ended March 31, 2015 and 2014, the Company recognized $13,741 and $12,069, respectively, in amortization expense related to these intangible assets. |
Expected future intangible asset amortization
as of March 31, 2015 is as follows:
Fiscal Year: |
|
|
|
2015 |
|
$ |
34,835 |
|
2016 |
|
|
38,596 |
|
2017 |
|
|
17,180 |
|
2018 |
|
|
8,655 |
|
2019 |
|
|
8,655 |
|
Total |
|
$ |
107,921 |
|
|