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1. The Company and Significant Accounting Policies (Details Narrative) (USD $)
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3 Months Ended | 9 Months Ended | 12 Months Ended | ||
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Sep. 30, 2013
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Sep. 30, 2013
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Sep. 30, 2012
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Dec. 31, 2012
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Dec. 31, 2011
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| Accounting Policies [Abstract] | |||||
| Consolidated accumulated deficit | $ 14,494,074 | $ 14,494,074 | $ 10,208,024 | ||
| Stockholders' deficit | 3,412,073 | 3,412,073 | 245,243 | 1,120,633 | |
| Consolidated current assets | 893,315 | 893,315 | 1,997,836 | ||
| Cash | 234,211 | 234,211 | 447,548 | ||
| Consolidated current liabilities | 4,500,134 | 4,500,134 | 2,098,520 | ||
| Working capital | (3,606,819) | (3,606,819) | |||
| Net loss | (2,796,936) | (4,286,050) | (2,067,609) | ||
| Cash used by operating activities | 467,579 | ||||
| Reserve for obsolete inventory | 84,671 | 84,671 | 57,305 | ||
| Advertising expense | 14,915 | 32,412 | |||
| Allowance for sales returns | $ 43,000 | $ 43,000 | $ 53,000 | ||
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- Definition
Allowance for sales returns No definition available.
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- Definition
Working capital No definition available.
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- Details
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Sum of the carrying amounts as of the balance sheet date of all assets that are expected to be realized in cash, sold, or consumed within one year (or the normal operating cycle, if longer). Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of currency on hand as well as demand deposits with banks or financial institutions. Includes other kinds of accounts that have the general characteristics of demand deposits. Excludes cash and cash equivalents within disposal group and discontinued operation. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of valuation reserve for inventory. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total obligations incurred as part of normal operations that are expected to be paid during the following twelve months or within one business cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of cash inflow (outflow) from operating activities, including discontinued operations. Operating activity cash flows include transactions, adjustments, and changes in value not defined as investing or financing activities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The cumulative amount of the reporting entity's undistributed earnings or deficit. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which are attributable to the parent. The amount of the economic entity's stockholders' equity attributable to the parent excludes the amount of stockholders' equity which is allocable to that ownership interest in subsidiary equity which is not attributable to the parent (noncontrolling interest, minority interest). This excludes temporary equity and is sometimes called permanent equity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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