Goodwill and Intangible Assets, Net |
Goodwill
In association
with the Merger, the Company recognized $10,365,805 in Goodwill, representing the excess of the fair value of the consideration
for the Merger over net identifiable assets acquired. Pursuant to ASC 350-20, Goodwill is not subject to amortization but is subject
to annual review to determine if certain events warrant impairment to the Goodwill asset. Through June 30, 2016, the Company has
not recognized any impairment to Goodwill.
Intangible Assets, Net
The Company had
following intangible assets as of June 30, 2016 and December 31, 2015:
|
|
6/30/2016 |
|
|
12/31/2015 |
|
Identifiable Artistic-Related Assets (a) |
|
$ |
1,740,000 |
|
|
$ |
1,740,000 |
|
Trademarks (b) |
|
|
129,831 |
|
|
|
129,831 |
|
Product Masters (b) |
|
|
64,676 |
|
|
|
64,676 |
|
Other Intangible Assets (b) |
|
|
185,019 |
|
|
|
181,220 |
|
Less Accumulated Amortization (c) |
|
|
(235,836 |
) |
|
|
(197,521 |
) |
Intangible Assets, Net |
|
$ |
1,883,690 |
|
|
$ |
1,918,206 |
|
|
(a) |
In association with the Merger, the Company acquired
$1,740,000 of Identifiable Artistic-Related Assets. These assets, related to certain properties owned by A Squared and assumed
by the Company, were valued using an independent firm during the fourth quarter of 2013. Based on certain legal, regulatory,
contractual, and economic factors, the Company has deemed these assets to be indefinite-lived. Hence, pursuant to ASC 350-30,
these assets are not subject to amortization and are tested annually for impairment. Through June 30, 2016, the Company has
not recognized any impairment expense related to these assets. |
|
(b) |
Pursuant to ASC 350-30-35, the Company reviews these intangible
assets periodically to determine if the value should be retired or impaired due to recent events. During the three and six
months ended June 30, 2016 and 2015, the Company did not recognize any impairment of these assets. |
|
(c) |
During the three months ended June 30, 2016 and 2015, the Company
recognized $19,184 and $16,580, respectively, in amortization expense related to the Trademarks, Product Masters, and Other
Intangible Assets. During the six months ended June 30, 2016 and 2015, the Company recognized $38,315 and $30,323, respectively,
in amortization expense related to the Trademarks, Product Masters, and Other Intangible Assets. |
Expected future intangible asset
amortization as of June 30, 2016 is as follows:
Fiscal Year: |
|
|
|
|
2016 |
|
|
$ |
35,862 |
2017 |
|
|
|
53,534 |
2018 |
|
|
|
26,119 |
2019 |
|
|
|
9,236 |
2020 |
|
|
|
8,655 |
Remaining |
|
|
|
10,284 |
Total |
|
|
$ |
143,690 |
|