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2. Plant, Property, and Equipment and Intangible Assets (Details) (USD $)
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Sep. 30, 2012
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Dec. 31, 2011
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| Plant Property And Equipment And Intangible Assets Tables | ||
| Furniture and Equipment | $ 89,159 | $ 87,261 |
| Less Accumulated Depreciation | (62,755) | (54,367) |
| Net Fixed Assets | 26,404 | 32,894 |
| Trademarks | 129,831 | 129,831 |
| Product Masters | 3,255,107 | 3,255,107 |
| Other Intangible Assets | 224,605 | 224,605 |
| Less Accumulated Amortization | (3,306,714) | (3,204,524) |
| Net Intangible Assets | $ 302,829 | $ 405,019 |
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- Details
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- Definition
product masters No definition available.
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- Definition
The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date of intangible assets not otherwise specified in the taxonomy having a reasonably expected period of economic benefit. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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