| 10. Schedule Of Stockholders Equity Warrants (Details) (USD $) | 9 Months Ended | 
|---|---|
| Sep. 30, 2012 | |
| Schedule Of Stockholders Equity Warrants Details | |
| Exercisable beginning balance | 471,108 | 
| Warrants granted | 5,380,952 | 
| Warrants exercised | |
| Warrants expired | |
| Ending balance | 5,852,060 | 
| Exercisable Ending balance | 5,852,060 | 
| Exercisable beginning balance | $ 0.4 | 
| Warrants granted | $ 0.33 | 
| Ending balance, Minimum | $ 0.33 | 
| Ending balance, Maximum | $ 0.40 | 
| Exercisable ending balance, Minimum | $ 0.33 | 
| Exercisable ending balance, Maximum | $ 0.40 | 
| Exercisable beginning balance | $ 0.4 | 
| Warrants granted | $ 0.33 | 
| Ending balance | $ 0.34 | 
| Exercisable Ending balance | $ 0.34 | 
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- Definition Warrants exercisable No definition available. 
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- Definition Warrants exercisable price per share No definition available. 
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- Definition Warrants exercise price warrants balance maximum No definition available. 
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- Definition Warrants exercise price warrants balance No definition available. 
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- Definition Warrant exercise price beginning balance No definition available. 
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- Definition Warrants exercise price exercisable No definition available. 
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- Definition Warrants exercise price exercisable No definition available. 
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- Definition Warrants exercise price warrants granted No definition available. 
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- Definition The number of equity-based payment instruments, excluding stock (or unit) options, that were forfeited during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition The weighted average fair value at grant date for nonvested equity-based awards issued during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition The number of non-vested equity-based payment instruments, excluding stock (or unit) options, that validly exist and are outstanding as of the balance sheet date. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition The weighted average fair value of nonvested awards on equity-based plans excluding option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, revenue or profit achievement stock award plan) for which the employer is contingently obligated to issue equity instruments or transfer assets to an employee who has not yet satisfied service or performance criteria necessary to gain title to proceeds from the sale of the award or underlying shares or units. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition The number of equity-based payment instruments, excluding stock (or unit) options, that vested during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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