| 4. Black-Scholes valuation for the warrants (Details) (USD $) | 3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
| Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | |
| Black-Scholes Valuation For Warrants Details | ||||
| Debt discount | $ 47,461 | $ 0 | $ 49,043 | $ 0 | 
| Risk-free interest rate | 0.73% | |||
| Expected life in years | 5 years | |||
| Dividend yield | 0.00% | |||
| Expected volatility | 63.65% | |||
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- Definition Amount of noncash expense included in interest expense to amortize debt discount and premium associated with the related debt instruments. Excludes amortization of financing costs. Alternate captions include noncash interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition Expected dividends to be paid to holders of the underlying shares or financial instruments (expressed as a percentage of the share or instrument's price). Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition Period the instrument, asset or liability is expected to be outstanding, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition Risk-free interest rate assumption used in valuing an instrument. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition Weighted average expected volatility of stock price. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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